(May 2003 - March 2007.) Tama's thoughts on the blogosphere, podcasting, popular culture, digital media and citizen journalism posted from a laptop computer somewhere in Perth's isolated, miniature, urban jungle ...

Wednesday, February 25, 2004
My Spider-Sense is ... Blogging?!?

Sony's promotional push behind Spiderman 2 has taken a clever twist: hitting Generation Blog (or Y) with Blogger and LiveJournal templates. The Official SpiderMan 2 website has blog templates ready to go, so now you can do more than wear logo t-shirts, eat from logo lunchboxes, buy the original comics and watch the first DVD; now you can blog like Peter Parker (who, if he really was a tormented New Yorker, would definitely be blogging by now!). Really, though, this is pretty clever marketing, appealing directly to those on the web who are most likely to be the film's initial fanbase! (It's a shame the templates are so clunky, though!).


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