Ponderance

(May 2003 - March 2007.) Tama's thoughts on the blogosphere, podcasting, popular culture, digital media and citizen journalism posted from a laptop computer somewhere in Perth's isolated, miniature, urban jungle ...

Friday, January 23, 2004
Google Bombing: The Next Generation

Google Bombing has always been amusing, but the amount of people playing the game is increasing and the best bombs are becoming more fluid. The New York Times reports:
Time was - say, two months ago - when typing the phrase "miserable failure" into the Google search box produced an unexpected result: the White House's official biography of President George W. Bush. But now the president has a fight on his hands for the top ranking - from former President Jimmy Carter, Senator Hillary Rodham Clinton and the author-filmmaker Michael Moore. The unlikely electoral battle is being waged through "Google bombing," or manipulating the Web's search engines to produce, in this case, political commentary. Unlike Web politicking by other means, like hacking into sites to deface or alter their message, Google bombing is a group sport, taking advantage of the Web-indexing innovation that led Google to search-engine supremacy.
Perhaps we should be wondering how long before Google tweaks their search algorithms ('the google dance') and works out a way to block the bombs. I hope not too soon ...

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