Rocketboom: NYT: 200,000 daily viewers; $US40,000 1-week RBoomed Advertising [TRM] ; Made by 2 + Sml Team; Edited with iMovie; on CSI; Rocketboom with Ad Example. From Rocketboom's About:
We differ from a regular TV program in many important ways. Instead of costing millions of dollars to produce, Rocketboom is created with a consumer-level video camera, a laptop, two lights and a map with no additional overhead or costs. Also, Rocketboom is distributed online, all around the world and on demand, and thus has a much larger potential audience than any TV broadcast. However, we spend $0 on promotion, relying entirely on word-of-mouth, and close to $0 on distribution because bandwidth costs and space are so inexpensive. While TV programs have traditionally been uni-directional, Rocketboom engages its international audience in a wide range of topical discussions.
Battlestar Galactica: Ronald D. Moore: Blog; Podcasts (Ep Commentaries +); Season I Finale LEGALLY Online; Official Website.
Fans: Battlestar Wiki; CIC Fan Podcast; Unofficial BSG Blog.
(Flipside: most downloaded tv show ever!)
(Other examples: The Signal and Serenity/Firefly; Kong Is King with PJ's video diaries; Lost online presence ...)