Ponderance

(May 2003 - March 2007.) Tama's thoughts on the blogosphere, podcasting, popular culture, digital media and citizen journalism posted from a laptop computer somewhere in Perth's isolated, miniature, urban jungle ...

Understanding Cross Platform and New Media Notes...

Thursday, March 30, 2006
Quick notes for tonights at 'Understanding Cross Platform and New Media' at FTI...

Rocketboom: NYT: 200,000 daily viewers; $US40,000 1-week RBoomed Advertising [TRM] ; Made by 2 + Sml Team; Edited with iMovie; on CSI; Rocketboom with Ad Example. From Rocketboom's About:
We differ from a regular TV program in many important ways. Instead of costing millions of dollars to produce, Rocketboom is created with a consumer-level video camera, a laptop, two lights and a map with no additional overhead or costs. Also, Rocketboom is distributed online, all around the world and on demand, and thus has a much larger potential audience than any TV broadcast. However, we spend $0 on promotion, relying entirely on word-of-mouth, and close to $0 on distribution because bandwidth costs and space are so inexpensive. While TV programs have traditionally been uni-directional, Rocketboom engages its international audience in a wide range of topical discussions.

On TiVO;


Battlestar Galactica: Ronald D. Moore: Blog; Podcasts (Ep Commentaries +); Season I Finale LEGALLY Online; Official Website.
Fans: Battlestar Wiki; CIC Fan Podcast; Unofficial BSG Blog.
(Flipside: most downloaded tv show ever!)

(Other examples: The Signal and Serenity/Firefly; Kong Is King with PJ's video diaries; Lost online presence ...)

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