(May 2003 - March 2007.) Tama's thoughts on the blogosphere, podcasting, popular culture, digital media and citizen journalism posted from a laptop computer somewhere in Perth's isolated, miniature, urban jungle ...

Friday, February 27, 2004
The Passion of the Box Office

Mel Gibson's controversial The Passion of the Christ has had very successful opening box office takings both in Australia and even more so in the US, making over $25 million (US) by the end of its official opening on Wednesday. The Passion of the Christ was already the most publicised film of the year when it opened not due to its advertising budget, but rather due to all the free advertising the furious debates over its religious and artistic credibility in just about every media outlet and form on the planet! While some reports suggest that Gibson will be black-balled by a number of Hollywood studio heads and producers due to his film, the obvious financial success of the self-funded effort will no doubt ensure Gibson a job and a place in the hearts of many Catholic supporters for the rest of his life!


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