Ponderance

(May 2003 - March 2007.) Tama's thoughts on the blogosphere, podcasting, popular culture, digital media and citizen journalism posted from a laptop computer somewhere in Perth's isolated, miniature, urban jungle ...

Fahrenheit 9/11 Ignites the Box Office

Monday, June 28, 2004
Michael Moore's controversial Bush-bashing documentary has cleaned up at the US box office, breaking most established records for a documentary feature opening. The Hollywood Reporter notes:
As it led the charge at the boxoffice this weekend and if estimates hold up, "Fahrenheit" will have eclipsed the total domestic take of Moore's most recent film, United Artists' "Bowling for Columbine" ($21.6 million), which was the largest non-Imax, nonconcert documentary of all time. The highest-grossing documentary of all time is the large-format "Everest" ($128 million worldwide). Prior to "Fahrenheit," the biggest opening for a documentary was Paramount's "Tupac: Resurrection," which debuted with $4.6 million from 801 theaters and went on to take in $7.7 million.
As Gibson's The Passion of the Christ proved, while bad publicity is one thing, heatedly polemical publicity is much, much better!

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