Ponderance

(May 2003 - March 2007.) Tama's thoughts on the blogosphere, podcasting, popular culture, digital media and citizen journalism posted from a laptop computer somewhere in Perth's isolated, miniature, urban jungle ...

Convergence...

Thursday, October 14, 2004
Although I think the term convergence is over-used and often over-hyped, some days all I can see around me are convergent media (and convergent media franchises). Case in point: The Urbz: Sims in the City features music by the Black Eyed Peas, but for the first 700,000 purchasers of the game, they'll get a free iTunes download pass for 3 new Black Eyed Peas songs including ... wait for it ... a version of "Let's Get it Started" in Simlish, the Sims version of giberrishy English! In similar terms, Christopher Lee and Heather Graham have just voiced characters for EverQuest II. (EverCrack just got more addictive!) Even virus writers are using cross-media platforms: the BBC reports a new spam which entices people to visit a website purporting to have evidence of a David Beckham affair, but really the website just infects the visitor's computer with a virus!

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