Reports that the hardware innards of Apple's iconic iPods may be made in extremely exploitative conditions in China
have got a quick response from the Apple's PR people
who claim that if
such accusations hold merit, Apple was unaware of it. Apple representatives have pointed to their environmental policy
which includes " a commitment to uphold the human rights of workers, and covers matters including: discrimination, harsh treatment and harassment, involuntary and child labour, working hours, remuneration and freedom of association."
Apple's success has been in large part through their outstanding promotion of the company image so I imagine they will distance themselves from these accusations (and possibly, these suppliers) quickly rather than loose face and become tainted in the eyes of the consuming public.Update:
You know it's bad PR when the story makes it onto the BBC News
.[Tags: apple | ipod | china | exploitation | globalisation | ethics | advertising]