Ponderance

(May 2003 - March 2007.) Tama's thoughts on the blogosphere, podcasting, popular culture, digital media and citizen journalism posted from a laptop computer somewhere in Perth's isolated, miniature, urban jungle ...

Zune

Saturday, July 22, 2006

Microsoft's "iPod killer" or, at least, competitor finally has a name ... Zune. Details are sketchy still, but reports from the BBC and New York Times suggest that the product will probably include both portable devices and a related music sales service to compete with the Apple Music Store.

Showing signs that they listened to Scoble while he was on board, the proto-marketing and hype-building for Zune is already emerging the the world of social software, with the first voice of Zune coming in the form of the Zune Insider Blog described as "Music, culture, and the inside scoop from Cesar Menendez, a Microsoft employee working on Zune - Microsoft's new music project" in a format decidely unMicrosoft-like (and, thankfully, not using the clunky MSN Spaces Microsoft blog platform).

Scoble, however, thinks the ComingZune marketing website is rather Web1.0: "Getting people to subscribe to an email newsletter is sssooo 1990s."

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3 Comments:

At 7/22/2006 05:05:00 pm, Blogger azza-bazoo said...

There's a second semi-official Zune blog at www.madisonandpine.com.

Notice how Cesar's blog talks about Zune being "a community for connecting with folks, all to discover new music and entertainment"? And one of the other reports I read said their goal was to build something of an equal mix of iTMS, MySpace, and Xbox Live.

If Microsoft doesn't cave in to music studio demands and gives Zune a serious social-media aspect, I reckon they might be onto something ...

 
At 7/22/2006 06:11:00 pm, Blogger Tama said...

It would certainly change the game if Microsoft managed to meaningfully combine iPoddery AND social software!

(History suggests it would be a big sea-change for them!)

 
At 8/25/2006 12:11:00 pm, Anonymous zune said...

Consider the game changed.

 

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