As Waxy notes, this could almost be a machinimation done using existing game engines (although I'm sure Coke didn't go down that path). Is this Coke tapping into youth culture or a cynical attempt to exploit an existing media beat-up?
Of course, in China, Coke have been using gameplay ads for a while, such as their World of Warcraft(ish) effort.
[Via bits & bytes & pixels & sprites;Via Waxy]
[Tags: cocacola | coke | grandtheftauto | gta | advertising | parody | games | videogames]