Ponderance

(May 2003 - March 2007.) Tama's thoughts on the blogosphere, podcasting, popular culture, digital media and citizen journalism posted from a laptop computer somewhere in Perth's isolated, miniature, urban jungle ...

Normalisation of the Digital

Wednesday, August 18, 2004
Tony Long, the copy chief at Wired magazine announced on Monday that the internet, web and net are no longer capitalisied words in Wired:
Effective with this sentence, Wired News will no longer capitalize the "I" in internet. At the same time, Web becomes web and Net becomes net. Why? The simple answer is because there is no earthly reason to capitalize any of these words. Actually, there never was. [...]But in the case of internet, web and net, a change in our house style was necessary to put into perspective what the internet is: another medium for delivering and receiving information. That it transformed human communication is beyond dispute. But no more so than moveable type did in its day. Or the radio. Or television. This should not be interpreted as some kind of symbolic demotion. Think of it more as a stylistic reality check.
Given Wired's (diminishing) role as the thermostat for online hype, the normalisation of the internet seems to mark a moment where tomorrow became part of today. The Digital Everyday is now, again, simply "the everyday", complete with printed books, broadcast TV and the web.

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