The World's Longest iPod Ad (aka Blade: Trinity)
Thursday, December 16, 2004
All that aside, one thing that stood out was the amazing prevalence of iPods, iTunes and Apple computers throughout the film. It seems that Abigail likes to hunt vamps while listening to her iPod, so not only do we see her create two playlists (in iTunes), and use a Powerbook, but we also see the other good guys doing their research on a 17" apple monitor (and a G5, I think) and ... wait for it ... to really emphasise the beginning of a battle we see two long, slow-motion shots of Biel inserting her white iPod earbuds! Now some folk seem to think Apple paid a lot for product placement (I would have thought so, too), while others don't think Apple did. I thought about this for a while, and the question becomes: does Apple need to sell iPodry as the marker of hip/cool/funky youth identity, or has the iPod ad campaign been so successful that in order to signify youth coolness, you need to see an iPod? While I suspect the truth is somewhere between the two, I think Blade: Trinity certainly shows what a good job Steve Jobs has been doing making Mac a must-have for all the kewl kids! (The iSelling was also noted by The MovieBlog and Out of Focus.)
One last thing: the MovieBlog lamented...
WHAT DO YOU GET WHEN YOU CROSS A KLINGON BATLIFF WITH A LIGHTSABER?However, I thought the lightbow (or whatever is was called) looked really, really nifty and was actually one of the better weaponry innovations in the film, but the problem was no one seemed to teach Jessica Biel how to wield this most funky of weapons! Of course, she did look the part...
I'm sorry, but that little weapon that Jessica Biel was toting around was just plain stupid and looked ridiculous. Suddenly Blade wasn't just fantasy... it's Sci-Fi now. Bad move.
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[Click to enlarge.]
Speaking of iPodry, for the truly geeky out there, a limited edition Neon Genesis iPod might tickle your fancy! And if you're looking for something interesting to pop in your pod, why not check out one of over 200 Sherlock Holmes radio plays now downloadable as mp3s! [Via BoingBoing]
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