Rupert Murdoch on Blogging
Sunday, April 17, 2005
Not only are blogs in the mainstream now, but if these comments from Rupert Murdoch of all people are any indication, bloggers are driving the changes in big media, not the other way around:
The digital native doesnt send a letter to the editor anymore. She goes online, and starts a blog. We need to be the destination for those bloggers. We need to encourage readers to think of the web as the place to go to engage our reporters and editors in more extended discussions about the way a particular story was reported or researched or presented.Read the rest of Murdoch's speach here. [Via Tim Blair]
At the same time, we may want to experiment with the concept of using bloggers to supplement our daily coverage of news on the net. There are of course inherent risks in this strategy ? chief among them maintaining our standards for accuracy and reliability. Plainly, we cant vouch for the quality of people who arent regularly employed by us ? and bloggers could only add to the work done by our reporters, not replace them. But they may still serve a valuable purpose; broadening our coverage of the news; giving us new and fresh perspectives to issues; deepening our relationship to the communities we serve. So long as our readers understand the distinction between bloggers and our journalists, and so long as proper safeguards are utilized, this might be an idea worth exploring.
To carry this one step further, some digital natives do even more than blog with text ? they are blogging with audio, specifically through the rise of podcasting and to remain fully competitive, some may want to consider providing a place for that as well.
[Posted by Unknown] [2:01 pm]
0 Comments:
<< Home