The player's movements in real space, which are tracked by GPS and transmitted to the phone's display, influence his/her position in the game. Each player is represented by a line that gets longer and longer. But the player's own line is never allowed to cross itself or the opponent's line. Which makes the game harder as time passes. The goal is to drive your opponent into a corner so that he can no longer extend his line without breaking the rules and losing. This is a game for two players who can be geographically distant from one another.The game in itself is interesting, but looking at the image of GPS Tron digitally overlaid onto the cityscape made me realise something: Tron's light cycle sequence is the perfect expression of Michel de Certeau's notion of spatial resistance. de Certeau argued that top-down structures like the city were places, but everyday life created/allowed spaces within the city in which the individual's pathway and choices were not dictated by the system, but were subjectively driven, allowing for resistance against seemingly monolithic structures, rules and systems. Applying de Certeau to contemporary spatial politics can be problematic since de Certeau's writing didn't factor in the digital (which is completely understandable given most of his writing was in the 1970s). However, Tron shows us spatial resistance within a seemingly closed digital place. The light cycle competition is supposed to force players to compete with a kill each other. However, when Tron and his companions break out of their designated place, they start to create and traverse digital space. These spaces are created by the players' movement through the digital, but are subjectively enacted, not dictated by the system (or the Master Control Program in Tron's case). Tron, the harbinger of computer-generated special effects, also allows us to start imagining modes of resistance via 'the everyday', something increasingly important as the cultural struggles to keep and expand the public domain continue.
Using trucks equipped with digital cameras, global positioning system (GPS) receivers, and proprietary software and hardware, A9.com drove tens of thousands of miles capturing images and matching them with businesses and the way they look from the street. The whole process (except for the driving!) is completely automatic, making it fast and efficient. Block View allows users to see storefronts and virtually walk up and down the streets of currently more than 10 U.S. cities using over 20 million photographs. We are driving and at some point hope to cover the whole country.I must admit, it is interesting to check out some of the shopfronts to places I visited in New York and LA, and the service may very well be quite useful when trying to find places for the first time. Being able to walk down the street in images is fun, too! I wonder if Amazon's other key countries--the UK, Japan, Germany--are going to be mapped?
Even as the British unit of Volkswagen prepared yesterday to confront the creators of a fake Volkswagen commercial circulating online, executives there said they were worried that the incident would not be the last. Rather, they said, it may set the table for more hoaxes and brand confusion. "The difficulty is, of course, that the general public may not know who is behind what they see on the Internet," said Paul Buckett, the head of press and public relations at Volkswagen Group U.K. in London. "And in the future it may not be easy to take legal action to defend ourselves. That's not just for Volkswagen, of course, but for any company or individual." Viral marketing, in which low-profile ads spread quickly online as people share them, has become an intriguing strategy for many marketers trying to look beyond traditional 30-second television commercials. But marketers are not the only ones taking the viral approach. Because the Web and cheap video technology keep making it easier for anyone with some knowledge and equipment to produce spots that look almost like real commercials, brand managers may find their carefully calibrated marketing messages increasingly being tweaked, teased, spoiled or entirely undermined. Consumers, on the other hand, can now wonder whether each supposed hoax is an authorized, but deniable, below-the-radar marketing ploy. The hoax at hand has set off a particularly sharp bout of distress since its appearance last week, because it looks almost exactly like a real commercial for the Volkswagen Polo, a model sold outside the United States, except that it portrays the Polo driver as a suicide bomber.Will there be more of these? Absolultely. Digital editting, cheap cameras and a world full of talented folk makes these things entirely possible and the 30-second spot is the perfect length to show off a budding filmmaker's skills without completely draining their time and resources! More to the point, some companies try to use viral marketing without acknowledging their own involvement. Mazda made some attempts last year, but they were pretty average and probably did more harm than good (never make a half-baked attempt via the ever-critical blogosphere!). At the other end of the spectrum there are homage ads or "customer evangelism" such as George Masters' wonderfully slick iPod Mini self-made ad. I think non-authorised ads are definitely here to stay, and the web makes viral distribution near-impossible to restrain or police. So how do we make sure consumers know the difference? Why, by educating them enough to tell the difference!!
In the commercial, the driver pulls up to a busy outdoor cafe, exposes explosives strapped to his chest and pushes a detonator. His car, however, contains the explosion without cracking a window. The spot ends with the Volkswagen logo and the actual Polo ad theme: "Small but tough." The spot was sent to the London office of DDB Worldwide, a Volkswagen roster agency, by two people known as Lee and Dan. "We had no part in disseminating it," said Annouchka Behrmann, public relations director at DDB London, part of the DDB Worldwide division of the Omnicom Group. "We think it's absolutely disgusting."
Until a few months ago, the attention paid to web logs, or blogs, focused mainly on politics and the media business. However, many in academia followed the web-diary of Salam Pax, the famous Baghdad blogger during the build-up to the war in Iraq. Now, the technology that has been an alternative source of news to many academics is being incorporated more fully into university life. Blogs are giving departments, staff and students the freedom and informality of tone impossible in scholarly journals or even the student newspaper. Blogging lecturers say the technology provides them with easy online web access to students and improves communication outside of the classroom.While the article doesn't really say anything new--focusing on the benefits of immediacy and increased communication, and the possible negatives of abuse due to the more casual form--it's encouraging to see academic blogging getting more attention. I know that there's interest in incorporating blogs into further units at UWA. I'm looking forward to seeing what sort of response I get to my presentation "Blog This! Weblogs, Critical Thinking and Peer to Peer Learning" at the Teaching and Learning Forum in February.
The rising popularity of Apple's sleek iPod has created a new niche service: the professional iPod loader. There are housekeepers to tend homes and gardeners to tend landscaping. Why not iPod loaders to take care of music collections? For $1 to $1.49 a CD, the professional loaders will embark on the time-consuming process of copying a music collection onto an iPod, often providing a digital backup copy as well. "It's a booming aftermarket of the iPod economy," said Bill Palmer, a 27-year-old entrepreneur who has created a nationwide network of iPod loaders called Loadpod. Each loader picks up the iPod and CD's at the client's home, then returns a fully loaded iPod in a few days. The loaders say they are finding growing demand, especially after the holiday season, which increased the number of iPods sold to 10 million. Consumers are realizing that the digital wonder that was supposed to unify and simplify their musical existence actually eats up time, lots of it. Converting enough CD's to fill a 40-gigabyte iPod can take 60 to 100 hours, depending on the computer's speed. "The prospect of spending all this time was daunting," said Nell Eckersley, a 35-year-old educator in Brooklyn, who was excited when she received an iPod for Christmas. Then she began converting her collection of 400 CD's. "I spent all day Sunday doing it, and said, `This is crazy,' " she said.[Full NY Times Story]
Electronic Arts, the world's biggest video game publisher, is considering an interactive TV show that would let viewers control the actions of the characters as in its popular game "The Sims." "One idea could be that you're controlling a family, telling them when to go to the kitchen and when to go to the bedroom, and with this mechanism you have gamers all over the world 'playing the show'," said Jan Bolz, vice president of marketing and sales for EA Europe. The proposed show, which might involve viewers voting on possible actions, is still in the early stages, but EA confirmed it is in talks with several TV production companies. Bolz declined to disclose any additional details.Terra Nova has some interesting thoughts on the idea:
Now the first response to this must be: Genius.While Grand Text Auto has some amusing notions of alternative "concepts being thrown around…":
I mean, this is surely a break-through. Game devs have taken a long time to wake up to the fact that eBayers are prepared to pay for someone else to play the game for them through to a certain point (ie up to the point where the Sword of Ultimate Vanquishing is available), and then they'll take it from there. Now EA are working on a way for people to pay to watch others to play the whole game for them. It takes a peculiar kind of intelligence to take an interactive medium and turn it into a passive and/or pseudo-interactive medium: "If you want your Sim to go to the bathroom, press 'ok' on your remote control, now."
* The Sims go to an island off the coast of Florida for a huge techno rave party, even though this has nothing to do with anything in the original game.Personally, I think it would work. It would have to be better than half the reality tv being produced now, and the novelty of a global interactive television game would probably at least make a successful first season out of the idea. Of course, I wonder what time slot it would be aimed at? What happens when bored viewers, trying to hot things up, start giving their Sims murderous impulses? Can you woohoo in primetime? And if the game was based on Sims 2 architecture, what would happen if the tv series got unintentionally modded? Could be fascinating!
* The Sims encounter zombies and aliens in shows packed with gunplay, even though this has nothing to do with anything in the original game.
* The Sims will have to cope in near-future, post-earthquake Los Angeles. Alyssa Milano will make a special appearance in the first episode, sporting a bleach blonde mini-elf haircut.
Inside its petite 2-inch tall, 6.5-inch square anodized aluminum enclosure, Mac mini houses a 1.25 or 1.42GHz G4 processor, 40 or 80GB hard drive, a slot-loading CD-R/DVD-ROM optical drive, 256MB DDR SDRAM and ATI Radeon 9200 graphics chip with 32MB dedicated DDR SDRAM — all whisper-quiet.The Mac Mini is tailored to tempt iPod users to move from Windows to Mac, and I suspect this very clever, entry-level version will sway more than a few people. Initial reviews seem to emphasise ease of use, and cuteness factor!
Connect your digital devices, such as cameras, iPod, printer, camcorder or keyboard to the Mac mini over USB 2.0 or FireWire. Built-in 10/100 BASE-T Ethernet and a 56K v.92 fax modem give you access to broadband or dial-up connections to the Internet. A headphone/audio line-out jack lets you listen to stereo sound.
SmartDeck is more than just a cassette adapter for iPod; it achieves truly seamless integration between iPod and cassette deck. Users can utilize the cassette deck's forward and rewind buttons to advance to the next or prior songs in the iPod playlist. In addition, pause and stop buttons do what pause and stop buttons are expected to do. When the user hits the cassette deck's Eject button or switches from Cassette to Radio, Griffin's SmartPlay technology automatically pauses the iPod.While my iTrip is fine for now, I would love the added control of a SmartDeck!
Entire neighborhoods of Sims are being mysteriously graced with eternal youth, while some characters are finding all their needs fulfilled by a single shot of magic espresso. Others no longer need to empty the toilet after potty training their toddler. Some Sims are being abducted by aliens when they glance through their telescope -- every time, instead of just occasionally, which is normal.While these are all the results of player-developed game mods, many of the players experiencing these effects have never--to their knowledge--downloaded a mod. Except, they have. It turns out that when houses and the like are uploaded to the official EA Sims 2 Exchange, where players can swap and download real estate and Sim-skins developed by other players, any mods that were present in the creator's version of Sims 2 is also uploaded. Thus, when downloading new real estate, many Sims 2 players have accidentally ended up with mods which effect all of their Sims 2 world, not just the downloaded real estate. EA were surprised by this development and have warned users and now list any embedded mods in real estate, but apparently its been an interesting few months! An almost uncontrollable virally mutating simscape ... it's all too real! [Via /.]
Q. What is going to happen to LiveJournal and its current users?Brad Fitzpatrick, the guy selling LiveJournal, is full of optimism (and employment), too:
A. We acquired LiveJournal because we like LiveJournal just the way it is -- it's an awesome product. We will invest in the further development of LiveJournal and help it expand its reach around the globe but our plans do not include removing the free level, plastering the sites with ads, owning user content, etc... We think the LiveJournal community is unique and vibrant. We welcome LiveJournal users to the Six Apart family, and promise to keep the LiveJournal culture and quality which has earned their devotion.
Do you trust them?Now, that's it for the polite 'everything's okay' merger annoucements, but what I found more interesting were Mena's comments about what LiveJournal currently means:
I totally trust Six Apart.
Ever since LiveJournal got big and popular, a number of companies have been offering to buy LiveJournal. I suppose it was inevitable, but the more I talked to everybody, the less interested I became in selling. With a few exceptions, nobody seemed to "get it", and people's ideas for LiveJournal's future were generally lame. I started to realize that selling LiveJournal would mean killing LiveJournal, so I didn't. Then one day Six Apart contacts us, we start talking, and here we are. I know you may not necessarily trust me when I say they're a cool company, but I'd ask at least that you give them a chance before you start rioting in the streets. I have a lot of confidence that this union will produce cool things. Ben and Mena, the founders of Six Apart, have built a great company and hand-picked a lot of great people. Over the past couple months I've come to know their executive team really well, and they're people I feel confident taking over control of my baby. They've already shown that they'll defer to me on issues of community, fearful of doing anything that'd upset people. As for the rest of the team, I've only started meeting them all, but my mouth hit the floor when I saw some of the latest stuff they have in the works. If you want to run for the hills and backup your journal and move to another service, feel free, but hopefully you'll be back in 6 months when we've proven ourselves.
Why didn't you just grow LiveJournal more and/or hire your own management team?
Easier said than done. Finding a good management team is next to impossible... I couldn't find anybody I'd trust as much as Six Apart. Most people that approach you and say, "Hey, I'd like to manage your company" are really just in it for money. I wanted a group of people that understood what I'd built and appreciated it for what it was, not what it could be if it could only extract more money from its users. So in the end I realized Six Apart was just what I was looking for. Plus having a bigger pool of co-workers is more fun and more productive.
A Vicious CircleSo, does that mean LJs are basically being "kept" as small-scale social blog spaces? And, more to the point, is Typepad going to get shelved as the "other" Six Apart platform if, as Mena implies, LJs do it better? Prior to the official announcement, the most detailed and, to my mind, accurate look at the possible downside for LJ users after the buyout was Danah Boyd's, where she worried:
I believe that LiveJournal has, unfortunately, received a bum rap because many have considered the postings on LiveJournal to be trivial. It's sort of like a vicious circle: Journalists make fun of webloggers saying that they only post about their cats, webloggers make fun of LiveJournalers saying that they only post about high school angst and LiveJournalers make fun of webloggers saying that they are SUV-driving yuppies who think they have something important to say (and I'm generalizing). The fact is, webloggers and LiveJournalers are in essence doing the same thing: they are posting their thoughts to people who are important to them. For some webloggers, it's 100,000 people, for others it is 10. For LiveJournalers, it may be 30 people, it may be 3 (or a combination of some number). And this is where it gets interesting. We started Six Apart because of Movable Type and Movable Type started because I wanted a blogging tool that would make it easy for me to have a creative outlet to publish to the world. But, it turns out, I didn't want to publish to the world -- I wanted to publish to the people who I had been reading for years and respected, who, in turn became my friends in the offline world. I made friends through my weblog and realized that I was more comfortable writing to this subset. That isn't to say I didn't still like writing to the world at large. Mena's Corner is meant to reach as many people as possible. And, I'm comfortable with that. What I'm not comfortable with is posting pictures of my best friend's baby on my public weblog. That's why I also keep a private weblog. For the past year and a half, we've been advocating TypePad as a tool to use if you want to keep a public or private weblog. We have users that have tens of thousands of readers, while others password-protect their family weblog and allow 6 people in. Weblogging is not just about publishing, it's about communicating.
My biggest concern is that a merger will stunt the cultural growth on LiveJournal that makes it so fascinating. My second concern is that Six Apart will not be prepared to deal with the userbase and will initiate practices that are more detrimental because of fear. [For example, what's the best way to handle an LJ community dedicated to cutters trying to outdo each other via images?] It takes a resistance-based culture to support a community of resisters and Six Apart is by no means a resistance-minded company. My third concern is that LiveJournal will shift because of investor value. It's already compared to blogging, but as its own entity, it doesn't have to be evaluated on those terms. If bought by Six Apart, i'm concerned that SA's investors will evaluate it on SA blogging's terms instead of in terms of LJ. My fourth concern is that fear of control will limit the evolving identity production/consumption that makes LiveJournal so valuable for youth and marginalized populations. It's already far too public for more people, but easy access to LJ from MT/Typepad could be a disaster for many LJers.Most of the LJs I read are more social and, indeed, more about community, but I suspect that, at least in the short term, Boyd's concerns might be upfounded. However, as Movable Type integrates various "improvements" to LJ, will it just start to look like Blogger? Of course, being a Blogger user, that doesn't strike me as entirely bad, but I do think LJs are better suited for social uses. Of course, given Microsoft's foray with MSN Spaces and Google owning Blogger, at least Six Apart's acquisition of LJ should ensure a solid and competitive future. Of course, the only other platform I'm considering for the future is WordPress (I need categories!).